Rolls-Royce

Rolls-Royce Motor Cars website

The digital hub for Rolls-Royce Motor Cars: an innovative platform designed to inspire and connect customers while learning from and adapting to their individual preferences.

The Rolls-Royce Motor Cars website now delivers a personalised, adaptive experience, showcasing exceptional storytelling. It has evolved to establish meaningful and successful customer relationships, embodying the legendary Rolls-Royce experience in the digital realm.

The stories are crafted using a new Design System that reflects Rolls-Royce’s commitment to craftsmanship. With a flexible CMS and modular design structure, it enables the creation of captivating narratives with precision and ease. Enhanced by fluid motion and sophisticated design, the system ensures the content shines.

The new website has out performed all of Rolls-Royce’s previous digital platforms across a range of metrics. Accessibility has vastly improved, customers are spending 36.6% more time on the site, and most critically, lead generation has risen by 31.3%.