Rolls-Royce

Rolls-Royce Motor Cars website

The digital platform for Rolls-Royce Motor Cars, is an advanced digital platform that not only inspires and connects customers, but also learns from and adapts to their personal preferences.

Rolls-Royce Motor Cars website now offers a personalised, adaptive experience with elevated storytelling prowess. Its ability to establish meaningful and successful customer relationships is now, finally, an equal to the famed Rolls-Royce experience.

The stories are presented with a new Design System that honors Rolls-Royce’s craftsmanship. The flexible CMS and design structure enable the creation of engaging stories with a high level of precision using modular component approach to add and organise content. Wrapped in fluid motion and elegant design, the system ensures the content stands out.

The new website has out performed all of Rolls-Royce’s previous digital platforms across a range of metrics. Accessibility has vastly improved, customers are spending 36.6% more time on the site, and most critically, lead generation has risen by 31.3%.