Mighty Collective

Connect. Support. Thrive—female founders.

Mighty Collective was created to empower women business owners by providing a supportive community to help them grow their businesses in a healthy and authentic way. My role in this journey was to develop the brand concept, ensuring it resonated with the vision of connection, empowerment, and growth for women.

The main challenge of this project was creating a unique identity for Mighty Collective, a younger, more vibrant sub-brand of the wider company, Mighty You, which focuses on business and well-being. With this in mind, it was crucial to develop key assets such as a color palette that not only stood out but also complemented the existing palette, along with a distinctive logo variant that aligned with the brand's youthful and dynamic essence.

I contributed to bringing this vision to life by working on everything from social media content and event posters to the promotional landing page. I also connected directly with members of the collective, interviewing them to craft engaging stories for our monthly newsletter.

This powerful collective brings women together monthly in their local areas, offering inspiration, learning opportunities, mutual support, and the chance to grow into the best version of themselves as leaders.

With several local founding members joining and monthly talks featuring a range of female-led businesses, Mighty Collective continues to thrive as a successful sub-brand. Created for Reeha, the founder, it embodies a vibrant and empowering extension of the parent brand, resonating deeply with its growing community