DeBeers Forevermark

Forevermark Avaanti Collection symbolizes unfolding and future stories.

Forevermark Avaanti™ is inspired by the impact just one small act can ignite. De Beers Forevermark and AKQA collaborated to craft each step of the creative journey from product design to online retail experience. Taking its name from the Italian word avanti, which means forward, this sparked a momentum that carried onwards and into the launch.

Responsible for the design of the digital Avaanti online shopping experience including the teaser and campaign page, working alongside the series of stills and cinemagraphs, created by AKQA.

The concept was about allowing the user to feel they were taken through a journey of unfolding a story, from the start of creating these peices incusing sktches from designer u unravelling a story as background the sure too you on a journey accompanying this Digital experience.

Launched on International Women’s Day, awareness was harnessed through traditional TVC, social style guides, cinemagraphs, ASMR films, an AR filter, plus a virtual store. Forevermark’s online presence was redefined to delight an immersed audience, ready to shop and unleash their own ripple on the world.